Hylink Group appoints Ryan Gerber as Creative Partner and Executive Creative Director for Hylink Group Americas

 Wednesday, August 23, 2023 

Hylink Group has appointed Ryan Gerber as Creative Partner and Executive Creative Director for Hylink Group Americas, as announced today by Humphrey Ho, Managing Partner at Hylink Group Americas. This places Gerber at the helm of Americas for Hylink Creative, the Group’s arm responsible for storytelling at scale.

Gerber brings over two decades of industry experience to the agency. Working globally at places like Wieden + Kennedy, R/GA, 72andSunny, Beats by Dre, Farm League and TBWA/Media Arts Lab, for brands like Adobe, Converse, Nike, Levi’s, Jeep, Apple and Pepsi.

In 2015, alongside film industry professional Sam Liu, he established Horses & Mules, a globally-oriented creative and production consultancy. There, he held the role of Executive Creative Director. Under Gerber and Liu’s leadership, the team produced the acclaimed Booking.com Super Bowl LVI campaign featuring Idris Elba, in addition to delivering exceptional projects for brands such as Alfa Romeo, FCA, and Select Oil.

Hylink’s acquisition of Ryan’s talent and expertise is a step towards establishing a global platform where creatives can do the best work of their lives, while enhancing the agency’s global media expertise with extensive creative thinking. This strategic decision underscores Hylink’s dedication to cultivating talent from within and addressing global market needs with universal solutions. Gerber, who is also an accomplished storyteller and Creative Director, previously worked alongside Ho at Wieden+Kennedy.

“Ryan was always the creative partner that could solve what nobody dared to tackle. He addresses the cross-medium universal truth of our consumer.” said Ho, “His impressive work spans a wide range — from Luxury, Apparel, and Beauty to Automotive, Travel Tourism and Retail. Ultimately, Ryan stands out in his ability to navigate cultures, going beyond traditional boundaries.”

“We’re currently in a dynamic phase of creation, and at Hylink, we’re well-placed to make the most of it as we move forward. Expect an exciting and fulfilling journey ahead, it will be fun!” said Gerber.

Hylink Creative has a remarkable track record of creating impactful integrated marketing campaigns that transcend cultural boundaries. Noteworthy projects include “It’s Time For New York City” (NYC & Co.), “Monster Mash” (TCL), “Moving Up” (Bosch), “Summer KOL” (San Diego), “Throwing Back” (Bosch), and “Reaching Different Cultures” (UCLA Health).

The agency’s recent achievements underscore its excellence. Hylink was recently awarded Bronze for Best Campaign led by an Independent Agency at the Festival of Media Global Awards 2023 for its “It’s Time For New York City” campaign. Further recent accolades include the Platinum Award for Marketing Effectiveness in an Integrated Campaign (B2B Category) at the Summit International Awards for the “Throwing Back” Bosch campaign, along with two Platinum Awards at the Hermes Creative Awards, recognizing the agency’s exceptional work on the “Drawn to Elegance” campaign for Luxury brand Rene Caovilla and their innovative Halloween “Monster Mash” Metaverse campaign for TCL.

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