Global beauty divas visit Kashmir, J&K MICE tourism receives boost

 Tuesday, August 29, 2023 


A group of global Beauty Divas visited Kashmir yesterday as a precursor to the Miss World pageant 2023, in a big boost to MICE tourism and a historic development for the tourism sector of J&K, with Tourism Department making all required arrangements for the visit.

Miss World, Karolina Bielawska; Miss World Caribbean, Emmy Pena; Miss World America, Shree Saini; Miss World India, Sini Shetty; Miss World England, Jessica Gagen; Miss Asia, Pricilia Carla Saputri Yules; Julia Eric Morley, Chairman and CEO of Miss World Organization, and her team; Ms. Rouble Negi, founder Rouble Negi Art Foundation are among those in the group.

The Tourism Department coordinated the Beauty Divas’ visit in partnership with the Rouble Nagi Art Foundation.

The visit of these celebrities is expected to give a further boost to MICE tourism in J&K, which is already witnessing a very encouraging scenario following the successful holding of the 3rd Working Group meeting of G 20 countries in May this year. The G 20 event, which proved to be a game changer and a transformative event for the local tourism, has led to an increased footfall of foreign tourists visiting the UT, which has gone up several notches after the successful eve.

In this context, the visit of world-renowned beauty queens to Kashmir will draw the attention of the global tourism market to what J&K has to offer in terms of natural beauty, corporate events, wedding tourism, local craft and cuisine, as well as positioning J&K as a destination for major global and corporate events. This is intended to boost local tourism, craft, and economy to unprecedented levels.

Speaking on the event, PME Chairman Jamil Saidi characterized Kashmir as India’s finest gem, which holds a particular place in his heart. The gorgeous terrain and kind people here, he says, remind him of unity in variety. He expressed gratitude to Lt. Governor Manoj Sinha and the Tourism Department for hosting them.

The visit of worldwide Beauty Divas to Jammu and Kashmir promises to be a combination of elegance, talent, and cultural interaction. The visit, which embraces the spirit of art, culture, and worldwide allure, will not only promote the region’s scenic surroundings but will also create a global platform for local artists and artisans to engage.

During their tour, the divas are scheduled to immerse themselves in the beauty and indigenous craftsmanship of Jammu and Kashmir, as well as connect with the local population and promote the region’s distinct legacy.

In response to a query, Mr. Saidi stated that J&K is set to hold such significant worldwide beauty and corporate events, for which he thanked the persons involved.

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